Актуальные новости из мира User Acquisition, Influencer Marketing и Mobile Marketing
Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve always wanted, which is a concrete way to prove that advertising works, expressed through performance metrics that CFOs understand.
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t. The strategy involves connecting anonymize
Meta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong, as CFO Susan Li announced quarterly revenue totaling $60.4 billion, up 28% from last year. Ad rev
Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG. Total revenue in Q2 was $6.6 billion, roughly flat compared to
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.