Актуальные новости из мира User Acquisition, Influencer Marketing и Mobile Marketing
Influencer Marketing Hub Profound’s Nick Lafferty to Decode AI Search at Content Marketing World 2026 AI search has created a new visibility contest for brands. Securing a place in an answer represents one... Profound’s Nick Lafferty to Decode AI Search at Content Marketing World 2026 Nadica Naceva
Influencer Marketing Hub Growth Sprints’ Brendan Hufford to Challenge Content Bloat at Content Marketing World 2026 A full content calendar can create the appearance of a productive marketing operation. Articles move into production, newsletters... Growth Sprints’ Brendan Hufford to Challenge Conten
Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve always wanted, which is a concrete way to prove that advertising works, expressed through performance metrics that CFOs understand.
Influencer Marketing Hub Revmade’s Andrew Hanelly to Tackle Algorithmic Trust at Content Marketing World 2026 Algorithms influence much of what audiences encounter online. They determine which videos enter recommendation feeds, which articles surface... Revmade’s Andrew Hanelly to Tackle Algorithmic
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t. The strategy involves connecting anonymize
Meta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong, as CFO Susan Li announced quarterly revenue totaling $60.4 billion, up 28% from last year. Ad rev
Influencer Marketing Hub How Influencer Marketing Is Shifting From Reach to Trust Inside the strategy, mistakes, and mindset shifts reshaping influencer marketing – a conversation with Marianna Grollo, Influencer Marketing... How Influencer Marketing Is Shifting From Reach to Trust Vova Petrov
Influencer Marketing Hub The Flexibility Test: Why Independent Agencies Can Gain an Edge in 2026 Enterprise brands usually evaluate influencer marketing agencies through a familiar set of capabilities: creator access, strategy, creative quality,... The Flexibility Test: Why Independent Agencies Can
Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG. Total revenue in Q2 was $6.6 billion, roughly flat compared to
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.