Актуальные новости из мира User Acquisition, Influencer Marketing и Mobile Marketing
Influencer Marketing Hub CRM As Your Next Influencer Database: Using First-Party Data Inside an Influencer Marketing Platform CRM As Your Next Influencer Database: Using First-Party Data Inside an Influencer Marketing Platform Kateryna Ponomarenko
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship
If you want to know which way the wind is blowing in ad measurement, follow the people changing jobs. On Wednesday, marketing mix modeling (MMM) platform Mutinex announced that Mike Finnerty is leaving TransUnion to become its US president and lead the company’s expansion stateside. Finnerty spent m
Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments. The post Are CAPIs The
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… It was neck and neck, but the votes are in and we have a winner! Guess even robots deserve a safe space to process all that data. And hey, it can’t hurt to be polite. 🤖 A big congrats to Thomas Kernan, head
Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That appeared first on AdExchanger.
Influencer Marketing Hub How to Run an Influencer Audit: Metrics and Tools Marketers Use How to Run an Influencer Audit: Metrics and Tools Marketers Use Kalin Anastasov
Influencer Marketing Hub Content Marketing: The Missing Long-Term Strategy for Amazon Sellers Content Marketing: The Missing Long-Term Strategy for Amazon Sellers Scott Needham
Influencer Marketing Hub The End of Keywords: How Intent Modeling Is Reshaping Amazon Search (and What It Means for Modern Commerce) The End of Keywords: How Intent Modeling Is Reshaping Amazon Search (and What It Means for Modern Commerce) Scott Needham
Influencer Marketing Hub AI Visibility On : How to Get Recommended by Rufus and Other Shopping AIs AI Visibility On : How to Get Recommended by Rufus and Other Shopping AIs Scott Needham